11 Twitter essentials that you need to keep in mind if you are wanting to use it as a business and marketing tool?

1. Start Building A Follower Base In Your Niche

This is maybe the most important place to start if you want to use the full power of Twitter to promote your blog, website or content. There are a few ways to do this but a tool that has come back into favor with me is Twellow (it used to run like a dog) but it seems they have tweaked their software and decided to get hosting servers that actually have some real processing horsepower behind the website and it now seems to perform quickly and efficiently without having to go away and make a cup of coffee. On Twellow.com you can look up all sorts of  categories and then start following the top people in that category from within Twellow itself.

Read more: How To Get Targeted Niche Followers

2. Engage with Top People In Your Niche

This is important as you gain some credibility in the gang and the Alpha geeks might even start tweeting your content to their vast tribe and give you a leg up in the content distribution game. There are many ways to do this  but one sneaky way to do this is to retweet their posts another is to write glowingly about them in a blog post and then tweet it it to them.

3. Select A Twitter Tool To Manage Twitter

Now managing the stream of tweets that can turn into a torrent is important as your follower numbers build. The tool I did use was Tweetdeck but I found it became slow and started freezing on me ( by the way I have heard that is working well now) so I have changed over to Hootsuite which I think is a smarter platform after having used it for the past few months.

4. Promote Your Content To Your Twitter Gang

You have taken all the effort to write, video or record content that is intelligent and insightful. As the old book says “Don’t hide your light under a bushel”  get your content out there so you can be discovered. So start pimping!!  One tool that I have found useful that schedules my content promotion is Socialoomph.com professional version.

5. Place A Link On Your Twitter Page

I don’t know how many times I have gone to a Twitter site and tried to find where their home base is and their is no link on their Twitter account. Even if you don’t have a blog or website yet put in your LinkedIn or Facebook site

6. Include Your Location

Social media is about being yourself and being transparent and real so knowing where you are from is important too help people connect.

7. Upload A Personal Photo

I see a lot of  bizarre images as Twitter images that front a personal brand that makes it hard to let people engage with you. Unless you have an image that only a mother would love or built for radio it is important to use a personal photo.

9. Tweet Relevant Content

Content that is relevant to your followers is essential if you are wanting to provide value so tweet content from your own blog and content sources as well as others is essential.  Tweeting about how to bake a cake when your followers are keen on golfing is going to leave your tweets friendless and untouched.

10. Learn To Write Headlines

You have 140 characters to get someone’s attention so they will click on your link. It can be learned so spend some time boning up on the essentials.

Read more:

• How To Write A Mind Bowing Headline For Twitter
• Have You Been Making This Huge Mistake On Your Blog

11. Don’t Change Your Photo!

Changing your socks on regular basis is good for maintaining friendships but changing your photo gets me confused in fact I have not recognized people on Twitter for months that I felt close to because they changed their photo. It is your Twitter brand so think twice before rebranding.

So what have I left out?

30 seconds to getting more Twitter visitors to your blog

original post: http://blog.tweetsmarter.com/twitter-tips/30-seconds-to-getting-more-twitter-visitors-to-your-blog/

To get visits and retweets from a tweet, the best headline for a blog post is often a compelling summary of what the post is about. Giving the “sizzle AND the steak” in a tweet is one great technique to get people to check out what you’ve written.

Surprisingly, many writers DO write a compelling summary of their blog post, but DON’T use it in the headline. Even more surprisingly, I’ve found that many writers don’t even realize that the best headline is buried somewhere in the blog post, but see it when it’s pointed out to them.

30 seconds to writing better tweets about your blog post

So, to get more visitors to your blog when you write a tweet about a blog post, read your blog post and look for the most compelling summary of what your post is about. I’ve found that it is typically in one of three places:

1. One of the first three sentences
2. One of the last three sentences
3. About 2/3 of the way into the blog post, after the writer begins to “hit their stride.”

Generally the statement will jump out at you (if there is a good one). And in just 30 seconds you’ve found a better headline to use in your tweet to get more visitors to your blog!

Here’s an example: @GourmetGuyMag wrote a nice piece, and about 2/3 of the way into the article put a few words in caps. I used a phrase from that partially capitalized sentence as the headline I tweeted:

• ORIGINAL TITLE: “Some Twitter Common Sense For Brands”
• FOUND STATEMENT: “Twitter is not 140-character billboard, it’s a chance to interact & listen.”

Often you can ask yourself this question “Is there a statement I can make that readers will nod their heads at when they read it?” If so, that is often a good statement to base the content of your tweet around. Sometimes you can easily rewrite once you see the statement. Here are some examples, building on “Twitter is not 140-character billboard, it’s a chance to interact & listen:”

1. SIMPLE REWRITE: “Quit using Twitter as a 140-character billboard! You’re missing a great chance to interact & listen:”
2. CONCEPT SUMMARY: “Twitter is a great place to interact and listen. So why do so many use it just to tweet ads?”
3. ADD AN ANGLE: “How to be beat your competition: Use Twitter to interact and listen…instead of just tweeting ads.”

Does this really work? How often?

I’ve found that around 1 in 3 of the posts we tweet I can easily rewrite to get a higher RCEF(Retweets/Clicks (visits)/Engagement (comments-conversation)/Favorites learn more about this) by simply looking for a key statement within the blog post. Some folks whose writings we’ve tweeted a lot of over the years have credited us with making them much better headline writers, simply by using this simple tip.

Having tweeted thousands of other people’s blog posts over the years, I’ve found this is the single biggest factor in getting a higher RCEF from tweets.

Other techniques

One of the most common headline writing techniques is to take what you have already written and make it more compelling, challenging or controversial. So ”Some Twitter Common Sense For Brands” could be changed to something such as “How brands alienate their Twitter customers…and what they should do instead.” For many more tips, see “What makes a Tweet great?”

But if you’ve found that the most compelling summary of your blog post is somewhere in the middle, also consider rewriting your post by moving to the end (or eliminating) most of what you have written that comes before your compelling summary. Often it is information that is more interesting to you than to your readers. Readers visiting your blog after clicking a link in a Tweet often want the information “meat” of what you’re writing about. Setting the stage, giving backstory or providing detailed contest can often be done after you give them the main information.

Often, the writer goes through stages like this

1. Explaining why they’ve been thinking about this or providing context or backstory
2. Giving examples or working up their emotions
3. Making a statement such as But you really need to realize is this: [Insert Tweet Statement Here]

Sometimes, you can tell that they’ve done this, but they gone back and edited it to put their main statement in the first few sentences, but still left the headline too cryptic or ho-hum.

Twitter

50 Ideas using twitter for bussines
http://www.chrisbrogan.com/50-ideas-on-using-twitter-for-business

First Steps

1. Build an account and immediate start using Twitter Search to listen for your name, your competitor’s names, words that relate to your space. (Listening always comes first.)
2. Add a picture. ( Shel reminds us of this.) We want to see you.
3. Talk to people about THEIR interests, too. I know this doesn’t sell more widgets, but it shows us you’re human.
4. Point out interesting things in your space, not just about you.
5. Share links to neat things in your community. ( @wholefoods does this well).
6. Don’t get stuck in the apology loop. Be helpful instead. ( @jetblue gives travel tips.)
7. Be wary of always pimping your stuff. Your fans will love it. Others will tune out.
8. Promote your employees’ outside-of-work stories. ( @TheHomeDepot does it well.)
9. Throw in a few humans, like RichardAtDELL, LionelAtDELL, etc.
10. Talk about non-business, too, like @astrout and @jstorerj from Mzinga.

Ideas About WHAT to Tweet

11. Instead of answering the question, “What are you doing?”, answer the question, “What has your attention?”
12. Have more than one twitterer at the company. People can quit. People take vacations. It’s nice to have a variety.
13. When promoting a blog post, ask a question or explain what’s coming next, instead of just dumping a link.
14. Ask questions. Twitter is GREAT for getting opinions.
15. Follow interesting people. If you find someone who tweets interesting things, see who she follows, and follow her.
16. Tweet about other people’s stuff. Again, doesn’t directly impact your business, but makes us feel like you’re not “that guy.”
17. When you DO talk about your stuff, make it useful. Give advice, blog posts, pictures, etc.
18. Share the human side of your company. If you’re bothering to tweet, it means you believe social media has value for human connections. Point us to pictures and other human things.
19. Don’t toot your own horn too much. (Man, I can’t believe I’m saying this. I do it all the time. – Side note: I’ve gotta stop tooting my own horn).
20. Or, if you do, try to balance it out by promoting the heck out of others, too.

    Some Sanity For You

    21. You don’t have to read every tweet.
    22. You don’t have to reply to every @ tweet directed to you (try to reply to some, but don’t feel guilty).
    23. Use direct messages for 1-to-1 conversations if you feel there’s no value to Twitter at large to hear the conversation ( got this from @pistachio).
    24. Use services like Twitter Search to make sure you see if someone’s talking about you. Try to participate where it makes sense.
    25. 3rd party clients like Tweetdeck and Twhirl make it a lot easier to manage Twitter.
    26. If you tweet all day while your coworkers are busy, you’re going to hear about it.
    27. If you’re representing clients and billing hours, and tweeting all the time, you might hear about it.
    28. Learn quickly to use the URL shortening tools like TinyURL and all the variants. It helps tidy up your tweets.
    29. If someone says you’re using twitter wrong, forget it. It’s an opt out society. They can unfollow if they don’t like how you use it.
    30. Commenting on others’ tweets, and retweeting what others have posted is a great way to build community.
    
    
    
    

    The Negatives People Will Throw At You

    31. Twitter takes up time.
    32. Twitter takes you away from other productive work.
    33. Without a strategy, it’s just typing.
    34. There are other ways to do this.
    35. As Frank hears often, Twitter doesn’t replace customer service (Frank is@comcastcares and is a superhero for what he’s started.)
    36. Twitter is buggy and not enterprise-ready.
    37. Twitter is just for technonerds.
    38. Twitter’s only a few million people. (only)
    39. Twitter doesn’t replace direct email marketing.
    40. Twitter opens the company up to more criticism and griping.

        Some Positives to Throw Back

        41. Twitter helps one organize great, instant meetups (tweetups).
        42. Twitter works swell as an opinion poll.
        43. Twitter can help direct people’s attention to good things.
        44. Twitter at events helps people build an instant “backchannel.”
        45. Twitter breaks news faster than other sources, often (especially if the news impacts online denizens).
        46. Twitter gives businesses a glimpse at what status messaging can do for an organization. Remember presence in the 1990s?
        47. Twitter brings great minds together, and gives you daily opportunities to learn (if you look for it, and/or if you follow the right folks).
        48. Twitter gives your critics a forum, but that means you can study them.
        49. Twitter helps with business development, if your prospects are online (mine are).
        50. Twitter can augment customer service. (but see above)
        other post:
        http://www.searchenginejournal.com/16-examples-of-huge-brands-using-twitter-for-business/7792/
        
        
        http://www.youtube.com/watch?v=bgWTFYKv0U0

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